Sociedad Groove – Instagram Rebrand

01 — Role

Instagram visual direction & rollout

Visual assets (flyers, grid visuals, photos) were created by a graphic designer and photographer based on the guidelines I defined. Visuals are in English to address an international audience, while most post descriptions and stories are written in Spanish for the local community.

02 — Goal

Make the Instagram profile look consistent and intentional, so it feels like a recognisable music project rather than a collection of one-off posts.

Before

The grid looked messy: inconsistent colours, no clear structure, and no visual identity tying posts together.

After

Created a simple, repeatable visual system so every post supports the brand, not just the event.

04 — What I did

Defined a consistent colour palette for posts and stories
Set grid logic (how different post types appear and repeat)
Wrote a simple set of visual guidelines for the project
Created 3 pinned posts to introduce the project and its identity
Defined basic brand values and tone of voice to guide future posts
Briefed and coordinated with a graphic designer and photographer
Applied the new visual system across posts and stories using their assets

Pinned Posts Introducing The New Identity and Launching The New Instagram Look

05 — Results

Clear before/after improvement in grid consistency
Easier to recognise Sociedad Groove posts at a glance
A layout that supports future campaigns, announcements, and lineups

06 — What this shows

I can think beyond single posts and design a usable visual system for ongoing, bilingual event promotion, working with designers and photographers to keep everything aligned.